Abstract & Biographical Information
One of McLuhan’s favourite references from one of his favourite poets — Ezra Pound — was his statement that “artists are the antennae of the race.” McLuhan’s oeuvre is filled with — and his media theory dependent on — supporting references to visual artists and composers, and specific paintings and compositions. This is why for me, McLuhan’s reticence on Blake has always been a puzzle, especially when one considers McLuhan’s background in English literature and criticism, the fact that Blake’s multidimensional and multimedia poetic expression are so amenable to McLuhan’s analytical precepts, and finally, the crucial role of religious faith in the life and work of both McLuhan and Blake; each of whom underwent a spiritual re-awakening as young adults.
I begin the essay by proposing several reasons why McLuhan may have overlooked such an affinitive kindred spirit; which will form the contextual basis for some speculation on how McLuhan and Blake might have made use of social media — especially Twitter as a means of expression. Finally, I will introduce an ongoing project that explores the idea of using Twitter to share and respond to the application of McLuhans’s Laws of Media — or the Tetrad — which we have dubbed the “Tweetrad.”
About the Author
He has a Ph.D in Music Theory & Composition, and a Ph.D in Leadership and Adult Higher Education. He has held graduate and undergraduate professorial appointments in mass media and cultural studies, marketing communications, fund development, technical writing, arts journalism, public speaking, rhetoric, educational psychology, social power theory, educational technology, adult continuing education; as well as music theory and composition. He has a special interest in educational technology and faculty (teaching) development, and has received two university teaching excellence awards. His previous appointments (other than professorial) include: Scholar-in-Residence for Interdisciplinary Studies (University of Calgary); Director of Faculty Development at the University of Calgary; Vice-President (Research and Development), at Lakehead University.